Even if you think you can't change & if nothing has worked for you in the past...
Free, but limited spots.

“While stationed for the military, I was able to gain 20 lbs of lean muscle with Austin's coaching! I would recommend him to anybody!” - Zach

Hey, I'm Austin 👋
To say that I used to struggle with confidence & identity, would be downplaying it...
This wasn't a normal lack of confidence, just when talking to girls or when playing a sport... it was a lack of direction & purpose with everything I did & everybody I interacted with..
When I looked in the mirror, I almost couldn't recognize myself. I didn't know who I was.. but I knew I was made for more. But every time I looked in the mirror.. I was faced with exactly who I was, right there in that moment. And that's was the issue... I had no idea who I was. I just knew that I was extremely far from who I actually wanted to become.
This led me into a spiral. I tried to "find myself" but I didn't have the first clue where to look. I tried everything I could get my hands on, from drinking & partying... to self help books & every workout program you can think of... I was searching, everywhere. But never found what I was looking for.. until it hit me.
I remember so vividly.. being drunk at a halloween party. Surrounded by so many people, yet feeling the most alone & lost I had ever been in my life...
In the midst of all the noise, the yelling and singing, and the music blasting, it was as if everything stopped for a moment for just me, I was able to see everything around me all at once, and it an instant, I hear a still, quiet whisper ask "What.. are you doing?" this was from the Lord, The Holy Spirit. I believe that question addressed more than in that specific moment of being at that party, more so.. all of the wrong decisions that led up to that moment. "What am I doing with my life?" I thought in addition to the original question. And to be completely honest... I couldn't answer either of those questions, because I didn't have the first clue.
I realized that the problem wasn't me needing to find something out in the world, a special book, magical program or some profound message externally...
that was NEVER going to address the root problem.. internally. My identity. I didn't know who I was. That's why no amount of "self-help" books would help me.. because I didn't know who I was.
Once I started implementing small habits based on the identity of the man I dreamed of becoming vs who I was currently... only then, did I start to build discipline & began to see a change in how I thought & acted.
This was the beginning of my identity's rebirth in Christ. I started to see... everything differently. From interactions at work... to speaking to random strangers in public...
I began to do things I never thought imaginable. I began to control how I acted, how I approached things, and the decisions I made. I was finding my identity in Christ not in the world, and that gave me confidence in every aspect of my life.
I was no longer controlled by the negative thoughts and emotions in my mind. I began to act based on the man I knew I could become, rather than the man I thought I was damned to be.

And I realized that everything I had been through wasn't just for me. It was so I could share what I learned to the man standing next to me who's it the exact same spot where I was.
That's exactly why I built this. In my 14 day challenge, I will personally walk you through the same process that changed everything for me. Becoming a man who builds discipline day by day, keeps his word, and finally starts becoming who he was always meant to be.
You already know you're made for more.. now it's time to prove it.
Programs that try to change your habits before they change your identity
Cookie cutter plans built for someone else's life, not yours
Chasing motivation that was never going to last
Going alone with no one holding the standard
Identity built first, so the habits & discipline actually stick
A training & nutrition system designed around your real life, not a perfect one, to ensure results
A community of men holding each other to the same standard
A coach in your corner who won't let you negotiate with your excuses

Identity-first transformation system.
Most programs start with what you need to do... The Forge starts with who you need to become.
Identity first,
Discipine second,
Results third.
A method that builds proof in your word by starting with small commitments & keeping them...
no matter what.
Every commitment you keep, is a deposit... a deposit of evidence that you are who you say you are.
Time was never the issue...
never having a standard system, that you refused to drop below, was.
We set the standard baseline of minimum daily and weekly habits.
So no matter how chaotic & busy life gets, you make the time to be the person you're meant to be.
"Even when I haven’t been the most consistent on my journey, Austin has never stopped showing up for me. He’s always pushing me, holding me accountable, encouraging me, and reminding me not to beat myself up when I fall short. That consistency and support speaks volumes about the kind of coach and person he is. But even with my ups and downs, I’ve still lost 20 pounds working with him, and I know I wouldn’t have made the progress I have without his guidance and support." - Jovan

"This transformation is blowing me and my wife's mind! To have lost this much fat and gained muscle is crazy to me. I appreciate everything Austin's done for me."
- James (who lost almost 30 lbs of fat)


"I would recommend Austin to anybody who is trying to take their diet and exercise seriously!"
- Kevin (who gained 18 lbs lean muscle)


"I’ve made amazing progress with Austin. I weigh more, I look better, I feel stronger, and I feel better. These past 4 months have been awesome thanks to you. Anyone who is looking for help/guidance and coaching I’m definitely sending your way because you bring results and hold me accountable." - Jazer (who gained 15 lbs of lean muscle)


"Working with Austin has been such a great experience. I've been learning so much from him & I appreciate how knowledgeable & supportive he is. He's always quick to answer my questions & help make adjustments that fit me personally, which makes a huge difference. I'm really excited to keep pushing forward!"
- Courtney (who lost almost 20 lbs of fat)


"I went from overeating to cope with how unhappy I was in my life.. to then trying to cut without any direction and I did start to get lean...
but that led to an eating disorder of binge eating because I had no control over my desires. Now, I'm in the best shape of my life, with the most muscle I've ever had, the strongest I've ever been, and the most important part:
I have a healthy relationship with food, no longer binge, and I eat food that I absolutely love, every single day." - Austin (who has now lost 35 lbs of fat)

This is for men who know they're capable of more, and are tired of knowing it without proving it.
Over the next 14 days, I'll be personally guiding you through a specific set of steps to achieve overall awareness & discipline.
It's free, but one thing I do need is for you to show up.
I need you to commit to following the process each day, otherwise I can't help you!
I operate a give-first business model. I want to help you get such a great result over the next 14 days that if you choose to work with me afterwards... it's a no-brainer.
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